Plush Puppy TN Grooming Products - The Shetland Sheepdog

The Sheltie

I’ve long been partial to this wee version of the Rough Collie and his wonderful, alert intelligence. He has all the glamour of the showiest of the breeds and yet can toil and mix it with the best of the workers.
His coat is a good one for those that love to put in the work and discipline yet relatively basic enough to not daunt the novice. Calling for a double coat with long straight harsh outer coat this dog has to be pictured amongst the rugged coastline and rocks of the windswept islands of the Shetlands. Requiring a dense undercoat for environmental protection, the coat will have a standoff appearance. The coat should never appear wavy or smooth coated. His mane and frill is abundant.
As with other double coated breeds I am loath to use a conditioner as such on this coat as they tend to flatten and soften, the very things we don’t want with this breed. I prefer to lightly oil the coat using the Plush Puppy Seabreeze Oil at the dilution rate of 1 tbspn to 1 gal/4lt water. Apply this liberally with a sponge through the coat after shampooing with the appropriate shampoo and leave in - do not rinse. This will keep the coat hydrated and flexible without flattening or softening.
Depending on which stage the coat is at - Plush Puppy All Purpose Shampoo for shine when the dog is in full coat, Plush Puppy Conditioning Shampoo with Evening Primrose when the coat is old, dry and getting ready to shed, Plush Puppy Body Building Shampoo when the coat is regenerating but not quite there and the Plush Puppy Whitening Shampoo for toning and ridding the white areas of unwanted warm tones, such as yellowing - dilute and use at 5:1 (5 parts water to one part shampoo) for maximum effect but dilute as much as 10:1 if less effect is required.
Having bathed and oiled the coat, you are ready for some bicep building blow drying. I never short circuit this part of the grooming. It is by far one of the most important steps and hate most people blow drying a dog for me as they never dry it well enough. Having said that, it is an arduous task if you are impatient unless you can drift off and enjoy the repetition of just using your hands. The same relaxation theory as knitting!
I prefer to start at the rear - bench the dog and hitch with a neck noose and a belly band so you don’t chase the dog around the table. I teach all the dogs from baby stage to stand and be dried this way and they seem to drift off too into la la land when I am doing it. Use a turbo strong force dryer to hasten the process and holding the nozzle with one hand and using the other hand to work in front of the jet of air to spread the coat so as to get the air right into the base of the coat, work section by section forwards till the coat is absolutely dry from root to end. There is no shortcut to this - it is however well worth the effort.
Select prior to drying what you need to get the best lift for this coat again determining just what stage the coat is at. Every dog requires a separate regime and it is not unheard of for us to use 6 different routines with 6 dogs all of the same breed.
For maximum lift on an out of coat dog, use the Plush Puppy Puffy Dog strong hold mousse. Apply liberally with both hands to all those areas requiring lift especially the mane and frill. For a more coat look you can use as well the Plush Puppy Volumising Cream at 1 tbspn to 1 cup water and sprayed liberally over the coat prior to the mousse. They each do one of two specific things. The Volumising Cream coats each hair giving an appearance of more coat without lift or stickiness and the Puffy Dog whilst adding some extra volume will however primarily give more lift and hold. I prefer not to put too much of anything onto the very ends of the Sheltie coat as this coat around the mane and frill, looks better if the tips of the hairs slightly tilt over. It gives a much more “natural” effect to the overall appearance.
If your coat is such that you need to harden the texture some, then instead of using the Puffy Dog, switch to the Plush Puppy Ruffy Tuffy Coat Spray. Spray lightly and dry a bit and then keep spraying till the degree of harshness is achieved. It is widely used for Terriers but can be used judiciously to lightly harden an unwanted soft coat. It will give a harsher texture than the Puffy Dog.
For show day, brush up the coat with a little more Volumising Cream and water to the main body of the coat and featherings and a good spray at the roots of the mane and frill with Plush Puppy Quick Fix Spray. This is great for a light hold that can be reworked throughout the day and doesn’t appear hard or artificial. It is packed with milk fats and is naturally sourced. When you first spray it, it will feel lightly sticky but will dry perfectly without any tackiness whatsoever as you brush and/or blow dry.
Never one to leave things half done, I like to then help that mane and frill to stay in shape come what may with the weather. Having worked my “teardrop” shape around the headpiece and mane and bib area, I take a small amount of Plush Puppy Sit N Stay onto my fingertips and rub them together till the stickiness crosses over from wet sticky to dry sticky. Now, I shoot my fingers down into the roots of the mane and grab a few strands at the base, clump my fingers together and slide them in this position halfway up the hairshaft. Now remove the fingers without touching the ends of the coat. Voila! The coat will stay lifted with a nice toss of the ends into the teardrop shape.
If the coat is a little light on for length or abundance, I have been known to take my trusty tail comb and backcomb this area down to the roots before applying the Sit N Stay. Get someone to teach you to do this part - someone who is or has been a hairdresser and preferably someone over 35 - they don’t teach this nowadays. It is an art and done well, looks fab, brushes out easily and never looks a matted mess. You don’t want to wreck the texture of a good coat by ragging it to death - just help it along a little on show days.
To chalk or not to chalk? Well, I do use the Plush Puppy Coverup Cream on the short haired areas of the whites onto a barely damp sponge and layer it on. That is, apply lightly and wait a minute and then apply another layer till well covered. Add loose chalk over the top and let dry. Now brush or blow the loose chalk off. You can use a block chalk on the Coverup Cream on the face so as not to get loose chalk into the eyes.
For final fluffing around, use a light dusting of Plush Puppy Pixie Dust onto your Plush Puppy Oval Cushioned Porcupine Brush and add a light dab here and there especially to the white areas of the bib and the rear. A light dusting onto the topline too. This will just pick up glints of light in the sun or spotlight. Not too much! If you can easily see it when you put it on you have used too much.
This beautifully balanced herding/working dog is something out of the box. His symmetry and proportions make him a great contender in the show line up. He is always a breed to be considered and a good hard competitor in any show. Get the grooming right and a handler who understands the pace and poise of this little sheepdog and he’ll give us all a run for our money.

CHERYL LECOURT

Plush Puppy TN - 15424 Hotchkiss Valley Road, Loudon TN 37774

Phone: 865-988-9889 Fax: 865 988 5665